Rihanna's perfume (Reb'l Fleur) commercial is one of the most interesting commercials that I've seen in a long time. This 2-minute long commercial has 2 parts to it: GOOD and BAD. One minute of the commercial shows the whimsical part of Rihanna heading toward the deep and dark version of herself..
...then the COOL thing...
The last part of the commercial is the video playing backwards, going from deep and dark to whimsical. The video was made in such a way that there are virtually no known telltales of where Rihanna started off FIRST, the "whimsical" or the "deep and dark." Also, the musical notes play THE SAME WAY BACKWARDS AS IT DOES FORWARD. Whoa. Check it out.