Rihanna Brings Some Flavor To Vita Coco Campaign (via Rap-Up)

*Hey guys, check out this excerpt from Rap-Up about Rihanna and Vita Coco*

Rihanna is putting a tropical twist on Vita Coco’s latest campaign. The Bajan beauty has collaborated with the coconut water brand on its new Tropical Fruit flavor. A blonde RiRi was radiant in a custom-made pineapple print bikini top with matching shorts and blouse as she shot with famed photographer Terry Richardson.

“This time it’s a little more fun,” said the pop diva, who previously starred in Vita Coco’s 2011 campaign. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. Everybody knows his work. He’s known for his fun shoots and personality.”

The campaign features the tagline “Viva Vita,” Vita Coco’s message about having fun, celebrating life, and living it to the fullest. Billboard, radio, digital, and in-store advertising will launch starting this month in the U.S. and U.K.

RIHANNA Is The Cover Girl For VITA COCO Water

It sure must be nice to have ENDORSEMENTS, especially representing your hometown.

Rihanna is named the cover girl and promoter of VITA COCO coconut water, one of the fastest-selling tropical brands in the U.S. I tasted VITA COCO yesterday for the first time.... IT'S AN ACQUIRED TASTE... you have to get used to it if you've never tasted coconut water.

But VITA COCO has now 7 different flavors, the 8th flavor being RIHANNA *LoL I just had to say that...*

But GREEEEEAT AND FLAVORFUL PICTURE, GOOD JOB TO THE PHOTOGRAPHER!

Pic: Google